What we do

Spotting a gap in the market for effective publicity and event coordination within the arts and entertainment industry, in 1996 Bridget van Oerle – having studied theatre crafts at what is today the Tshwane University of Technology, and subsequently working as a publicist and company manager for PACT Drama as well as a theatre agent – decided to open her own company specialising in this sector.

Since then, through imaginative campaigns and sheer hard work, BUZ has zoomed to take up a position at the forefront of the arts publicity industry. The company's raison d'être remains the same: using a hands-on approach to dynamic communication.

This ethos has seen BUZ chalking up great success in liaising with the media; preparing, placing and managing stories; and implementing tactical and strategic campaigns to showcase a company's or event's strengths to the best possible advantage.

For each publicity campaign, BUZ will prepare concise or in-depth articles custom-designed to the needs of each targeted publication, and will thoroughly prepare clients for television and radio appearances.

No job is too big or too small: we work on regional, national and foreign projects and therefore have a broad network of media contacts.

What we can do for you

In today’s constrained economic climate, companies want to make sure they’re getting sufficient bang for their buck. They are more reluctant than ever to pour money into marketing and publicity budgets, which are often seen as yielding intangible, immeasurable or “soft” returns.

For this reason, they need to see results – and results are what BUZ can offer.

With our strategic and individualised approach to each project, and thanks to our extensive media contact base, we energetically pursue targeted publicity across a range of platforms, from print to digital, from radio to television.

In addition, we offer the convenience of being a one-stop shop that can coordinate launches and handle media liaison, consultation and functions, aided by our extensive network of national suppliers and agencies. Our media releases are written by specialist journalists who are familiar with media styles and conventions, and can therefore produce accurate, well-written, polished content that is print-ready.

Because BUZ Publicity treats each client and project as having its own identity, clients can be assured of a personalised, tailor-made and focused media campaign to ensure maximum coverage.

After looking at your publicity needs, we will prepare a comprehensive report and strategy recommendations. Once the campaign has been implemented, clients receive ongoing feedback as well as regular reports and media clippings.

Services in a nutshell

• Publicity
• Promotions
• Launches
• Festivals
• Eventing
• Media liaison
• Media strategy
• Sponsor benefits / Trade exchanges
• Media partnership
• Project management
• Promotion of brand awareness
• Marketing

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